What Is SEO or Search Engine Optimization

What exactly is SEO or search engine optimization and why do you need this to succeed with your online business? This is a question that we are often asked.

In the simplest terms SEO is a specialist marketing method that employs techniques to ensure that the information that you present online is targeted to the exact buyer that you are looking for and which ensures that your information is presented higher in the search engine results pages or SERPS than any other content.

I’m sure that all website owners would say that all their content is exactly the content that their buyers need but the issue is with regards ensuring this is shaped in the correct way to increase its relevance. There a large number of steps involved in this and like paid advertising or Pay per click (PPC) SEO does have a cost to it. Whereas PPC can bring instant traffic results like a tap but once you turn it off the traffic also stops instantly. With an SEO company Cardiff for example, the affect of the traffic is more gradual to build and also slower to stop. SEO services are generally cheaper than a PPC marketing campaign but like all marketing campaigns they are an ongoing commitment which you should budget for.

23 thoughts on “What Is SEO or Search Engine Optimization

  1. Thank you for this video. You ever did the research into what this video
    should contain needs to be given a medal or some sort of awesome cookie. :)

  2. What happens when every single person trying to make money on the internet
    uses seo? Then google changes the formula. 

  3. +Judy Campbell*All major search engines such as Google, Bing and Yahoo have
    primary search results, where web pages and other content such as videos or
    local listings are shown and ranked based on what the search engine
    considers most relevant to users.*

  4. Great details to acquire from this video when choosing to learn more about
    SEO. I started online marketing 3 years ago and the SEO tactics I have from
    a reputable company like Lexorsoft are really advantageous and with
    positive outcomes.

  5. Simple yet dam effective. SEO in the most appropriate nutshell.
    Good JOB….
    especially that onsite and offsite component part, just awesome. 

  6. Hi first of all thank u very much.SEO is now clearer to me. I want to do
    SEO work and i want Earn some money in SEO can u explain how to do SEO and
    Earn in SEO work

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