What exactly is SEO or search engine optimization and why do you need this to succeed with your online business? This is a question that we are often asked.
In the simplest terms SEO is a specialist marketing method that employs techniques to ensure that the information that you present online is targeted to the exact buyer that you are looking for and which ensures that your information is presented higher in the search engine results pages or SERPS than any other content.
I’m sure that all website owners would say that all their content is exactly the content that their buyers need but the issue is with regards ensuring this is shaped in the correct way to increase its relevance. There a large number of steps involved in this and like paid advertising or Pay per click (PPC) SEO does have a cost to it. Whereas PPC can bring instant traffic results like a tap but once you turn it off the traffic also stops instantly. With an SEO company Cardiff for example, the affect of the traffic is more gradual to build and also slower to stop. SEO services are generally cheaper than a PPC marketing campaign but like all marketing campaigns they are an ongoing commitment which you should budget for.